As a woman of colour living in Dublin, Ireland I have always suffered with finding the right foundation for my skin tone. As my interest in beauty grew I learned about foundations. I went to Brown Thomas and Debehams with my mum to buy my first foundation. Usually, the makeup girl behind the counter would either say ‘sorry we don't have your colour' or "oh! Wait actually this colour might suit you" but in reality the colour they offered was usually two or three shades lighter than my skin tone. I honestly use to be devastated because my friends who were not black would always find a foundation in their shade.
One day Maybelline decided to create a foundation called the 'Dream matte mousse' which only included two shades for women of colour. One for fair skin tone called 'caramel' and one supposedly for darker skinned people called 'cocoa'. Truthfully, I hated this foundation with a passion. I had to force myself to work with it as it was the only option I had. MAC also decided to make foundation for women of colour. At first the people who were interested in makeup would travel to the UK, to purchase their foundation in the MAC store because it took a while for MAC to launch in Ireland. When MAC launched their foundation for women of colour, I noticed their staff were not trained on how to match the foundations. Every black person I knew would complain about this same issue.
An article by Cosmopolitan states that"Women of colour struggled for so long, many beauty companies offered a limited number of shades for their skin tones".
Let's fast forward to today. So many makeup brands are now being inclusive. I honestly don't know what took them so long. Many brands still have a long way to go, but I like the progress they are making.
I found an article that teaches you in detail to how find your correct foundation shade: This article include the following:
Match the foundation shade with your undertone.
Mix two foundation shades together.
Test three different foundation shades by swiping them on your décolleté
Test three different foundation shades by swiping them on your jawline.
Use a lighter foundation on your T-zone area and a darker foundation on the outer corners of your face.
Highlight the dimension of your face with a lighter foundation on your T-zone area
Most importantly keep a bare face when you are going to purchase a new foundation.
P.s My favourite go to foundations at the moment is ESTEE LAUDER Double Wear in: Deep Spice
I hope this post was helpful. Thank you for stopping by!
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Pictures Taken By: Anita Kulon